Monday, May 27, 2013

Getting Started with SEO 101: Beginner's Guide for Businesses

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Beginners SEO for Business

If you have a business or company website, you definitely want it to be easy to find by your online target market. Search engine optimization (SEO), will help your business?s online success by improving the visibility of your website in the search engines. Here are some great optimization tips to get you started to Stand Out and Get Results on search engines such as Google, Yahoo!, and Bing.

  1. Optimize Your Business Website?s Content ? The search engines love to provide searchers with high-quality content. Your business website?s content should be relevant, unique, and concise. Think like your target market and use keywords that people would search for online.
  2. Improve Your Business Website?s Coding (HTML) ? It?s one thing to get the search engine spiders to your website but it?s another thing for them to properly index your website. Ensure that the SEO on your business website contains all the proper HTML tags so that the search engine crawlers understand each page. Every page should have relevant title, description, and alternative text that concisely describe that web page?s content.
  3. Share Your Business Website with the Public ? Although Google, Yahoo!, and Bing (and other search engines) learn a lot about your company from your website, they also pay attention to the other websites to learn even more about your website. Share your website with relevant public websites; such as online communities, forums, business listings, etc. One-way relevant links add weight to your business website.

Implementing all of this could be an overwhelming task. When businesses do not have internal SEO specialists, they should look outside to hire white-hat and ethical search engine optimizers.

Remember that, just like hiring anyone else for your business needs, you complete your due diligence.

To help, here?s 32 SEO Questions and Answers to make sure you are bringing in a SEO Consultant and Strategist that is a great fit and adheres to SEO Best Practices.

Question: What?s the greatest SEO hurdle for your small business?

Shannon Steffen is a business inbound marketing consultant who helps Fortune 500s and small businesses around the world to Stand Out and Get Results by creating solid online strategies. She speaks widely on the science and art of online long-term success through strategic and creative thinking known as Human SEO?.

Source: http://exciramedia.com/getting-started-with-seo-101-for-businesses/

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Low Carb Triathlon Training - BenGreenfieldFitness.com

ketogenic ironman

For the next 12 weeks, I am going into self-experimental, bio-hacking guinea pig mode in preparation for?Ironman Canada in Whistler on August 25.

It?s called the ?Great Ketogenic Ironman Experiment?, and in just a moment, I?m going to spill all the beans for you. I?ll show you a sample ketogenic training diet, a sample minimalist training week using time-saving underground training techniques, and reveal the secret weapons I?m going to use to enhance my fat-burning and training results.

But first?why the heck would YOU even want to try a low-carb, ketogenic diet for something like an Ironman triathlon? Or a marathon, Crossfit training routine, hard swim workouts, multi-day cycling stage race, or anything else that is energetically demanding and requires moderate doses of endurance?

There are two main reasons for using a low-carb, ketogenic diet.

1)?Metabolic superiority of using fats as a fuel.

Peter Attia really gets into this in the excellent blog post on ?Ketosis ? Advantaged or Misunderstood State??, in which he explains how being in a ketogenic state vastly enhances your lipolysis (fat burning efficicency), your aerobic capacity and your muscular endurance, including?significant increases in aerobic power and efficiency in several groups of elite athletes (e.g., Olympians) across multiple physical tasks maximally stressing the aerobic system. Go read his post to dig into this stuff.

2) Health and longevity advantages of controlling high blood sugar.

To illustrate these advantages, I scanned and pasted here a compelling image from Life Extension Magazine (I don?t know about you, but I want to be around to see my grandkids, and considering my 23andme.com genetic testing revealed higher risk for Type II Diabetes, I doubt that shoving any more gooey gels and sugar sports drinks into my gaping maw is going to do me any favors).

highbloodsugar

Finally, I?m not just messing around here and doing this Ironman at a slow, aerobic pace. Instead I?ll be attempting for an Ironman World Championship qualification, and a total time of 9:15-9:45.?We?re talking pain cave stuff here, with lots of hard anaerobic efforts thrown in ? no lolly-gagging ? a hard and heavy swim, 300-400W power efforts on the bike sprinkled throughout a 112 mile ride, all finished off with a 26.2 mile run (marathon) in 3:00-3:15?

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What Is Ketogenesis?

Great question.

Here?s the deal: I?m not even going to?try?to comprehensively explain this when so many other resources already exist. Here are the best 4 resources for you to become a ketogenic ninja:

1) My recent low carb and ketogenesis podcast on Jimmy Moore?s Livin? La Vida Low Carb Show?(in which we also tackle all the questions that are probably going to end up as comments on this post anyways, such as ?Aren?t You Concerned About Your Thyroid? and ?How Does Your Body Make Glucose If You Don?t Eat Carbs?, etc., etc., etc.).

2) Peter Attia?s excellent series on ?Ketosis ? Advantaged or Misunderstood State??. Put on your geeky propellor hat and scientific wading pants and go read it. He?s good.

Low carb diet for athletes3) Any of the other podcasts I?ve done with Peter, including:??How To Turn Yourself Into A Fat Burning Machine By Fasting For 24 Hours Then Going Out And Do Monster Workouts Without Bonking? and??Is It Possible To Be Extremely Active and Eat A Low Carbohydrate Diet??.

4) My Low Carbohydrate Diet For Athletes package?(pictured right), which includes a?complete low carb for athletes meal plan with fat adaptation, low carb maintenance, race/event week and race/event day blueprints, my low carb guidebook and 24-7 access to a low carb forum (warning, this program isn?t necessarily ketogenic ? it has carb re-feed days and stuff like that ? but it?s a good resource nonetheless).

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The Great Ketogenic Ironman Experiment Overview

OK, let?s get down to the nuts and bolts. Here?s how this ketogenic protocol is going to go.

I?ll be implementing a 100%?ketogenic diet?(meaning I?m keeping my blood ketones at 1.0 millimolar or higher)?along with?

-weekly?Talking20?blood measurements to make sure I?m not killing myself, and also to get some interesting data on what happens to thyroid, inflammation, testosterone, cortisol, etc. when combining ketogenesis with hard training.

-daily?Metron?breath ketone measurements to make sure I?m keeping my ketones above 1.0 millimolar (whoopee for smart scientific sounding numbers!)

-daily?Sweetbeat?HRV measurements (that?s ?Heart Rate Variability? ? read this for why I do it)?

-Hypoxico?s Intermittent Hypoxic Training protocols?

-Jay Schroeder?s EVOAthlete electrostimulation, isometric and overspeed training protocols?

-All the other ?underground training methods? I outline in this article?

-And a bunch of other secret weapons I?ll tell you about below?

In addition to putting weekly updates on my Facebook page and video updates on my upcoming phone app (launches June 3), I?ll be discussing the results of the experiment at this year?s?Ancestral Health Symposium?during my panel with Jimmy Moore, Robb Wolf, Mark Sisson, and Jamie Scott. And that symposium will be exactly one week before I actually take things into the deep, deep trenches and try to qualify for Kona at Ironman Canada.

Warning-unless-you-wantWarning: unless you want to seriously ?F-up? your body (e.g. adrenal fatigue, joint damage, metabolic derangement, etc.), I do not recommend you combine ketogenesis or low carb diets with any form of hard or heavy training unless you?re willing to utilize the strategies you?re about to learn. I?m not even 100% sure that with all the ?damage control? I?m personally going to be doing that I will not experience medical issues while doing this experiment. But SOMEBODY has to find out if elite performance and ketogenesis are compatible, so I?m diving in.

Clear? OK, let?s keep going.

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Sample Weekly Ketogenic Ironman Training Diet

Here?s a sample of what I?ll be eating. Basics: 50-100g carbs on an easy day, 100-150 carbs on an average day, 150-200g carbs on a hard and heavy day, along with lots of medium chain triglycerides to keep my body in ketosis. So this isn?t?calorie-restricted ketosis.?It?s high-fat, high-calorie ketosis (that?s Lesson #1 for you to ensure you don?t destroy your metabolism with stuff like this).

-Breakfast: Piping hot cup of ?upgraded??organic, mold-free Upgraded Coffee?blended with unsalted, organic KerryGold butter and?Medium Chain Triglyceride (MCT) oil,?with a touch of?vanilla powder?and Upgraded Chocolate Powder. That?s what I?m calling ?The Bulletproof Triathlete? breakfast, with more details shortly?

-Mid-morning: TianChi with vegetable juice (I prefer my cleansing cocktail of cilantro, parsley, carrot, lemon and ginger juice, with a few pinches of Himalayan Sea Salt). If this takes me out of ketosis, I?ll leave out the carrots. Sorry, Bugs Bunny.

-Lunch: Large kale salad with extra virgin olive oil, avocado, olives, walnuts, sardines and nori OR my world-famous sexy ketogenic smoothie (kale blended with MCT oil, brazil nuts, cinnamon, coconut milk, Upgraded Chocolate Powder, stevia?and an avocado).

-Pre-Workout Snack: Shot of X2Performance?with 2-3oz?MCT oil.

-Dinner: Grass-fed beef, liver, sweetbreads (yes, that would be thyroid gland), wild salmon, etc. with roasted vegetables.

Rrrrrr ? back it up. Liver and sweetbreads? Yes. Here?s the 30 second elevator pitch: your liver needs glucose to convert T4 to T3 so unless you give yourself extra liver support and thyroid support by eating organ meats and sweetbreads, you?ll mess up your thyroid on a diet like this.)*

-Snack: 2-3 tablespoons coconut manna (AKA nectar of the gods)

*Here?s the rest of the reason, taken straight from this Chris Kresser/Chris Masterjohn podcast:

Chris Masterjohn:? Yeah, and I think you highlighted something important there that there are a lot of classic symptoms that go beyond the blood tests, and you know, I think even if you don?t see the changes in T3 and reverse T3, there are other mechanisms.? For example, if you have increased liberation of free fatty acids beyond what you?re able to utilize, there is some evidence that the free fatty acids will accumulate in the nucleus of the cell at a high enough concentration to inhibit thyroid binding to its receptor, and that will cause all of these symptoms of the metabolic effects, including the high cholesterol, but it might not show up as changes in thyroid hormones in the blood.? So, I think if you see those classics symptoms, if you see high cholesterol and low sex hormones, for example, I think those are good clues in addition to T3 and reverse T3 that might signify that an increase in carbohydrate intake might be needed, but I have an anecdote that I think is pretty interesting to share from?Nutrition and Physical Degeneration, Weston Price?s book.

Chris Kresser:? Yeah, let?s hear it.

Chris Masterjohn:? He says:? ?For the Indians of the far North this reinforcement? ? he?s talking about reinforcement of nutrition for pregnancy ? ?was accomplished by supplying special feedings of organs of animals.? Among the Indians in the moose country near the Arctic circle a larger percentage of the children were born in June than in any other month.? This was accomplished, I was told, by both parents eating liberally of the thyroid glands of the male moose as they came down from the high mountain areas for the mating season, at which time the large protuberances carrying the thyroids under the throat were greatly enlarged.?? So, what he?s saying is when the moose were about to reproduce, they naturally went into a kind of hyperthyroid state where their thyroids were enlarged, and the people there would harvest the thyroid glands so that they could reproduce, and as a consequence, most of their children were born nine months after the moose mating season.

Chris Kresser:? Wow.

Chris Masterjohn:? And what the indicates to me is ? I mean, it?s difficult to interpret it because he doesn?t go into great detail, but I think what we might be seeing here is up in the Arctic circle ? and these are the inland people, they?re not seacoast, so they probably don?t have a lot of iodine in the diet, they certainly don?t have a lot of carbohydrate in the diet.? It seems like they, as part of their natural adaptation to their environment, they supplemented with thyroid hormone so that they could convert their cholesterol to sex hormones so that they could increase their fertility, and I think what we?re witnessing is perhaps a natural acknowledgement that under those certain conditions where you have an extremely carbohydrate-restricted diet, you may need supplemental thyroid hormone in order to maintain that fertility.?

There you have it folks. That?s how I?m going to maintain my yummy, fat-fueled, sweetbread-laden fertility. You can check USWellnessMeats if your local organic farm can?t get you sweetbreads and liver.

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Sample Week of Minimalist Ironman Training

Due to time constraints and my desire to avoid chronic cardio overtraining, I?m following a complete 8-10 hour per week minimalist Ironman training protocol, while implementing all the Underground Training Techniques you learn about in?this post?and?this post. This includes extreme isometrics, hypoxic altitude training, overspeed, high intensity intervals, super slow weight training, cold thermogenesis, heat acclimation, greasing the groove, and electrical muscle stimulation.

Here?s a sample week so you can see what this kind of stuff looks like. It may look a little overwhelming at first, but once you establish your daily habits and patterns, it?s pretty easy to fit this stuff in.

Monday:

-60 minutes yoga and meditation.

-Cold thermogenesis (20-30 minute cold soak in 45-55 degree water).

-Full body foam rolling, 10 minutes inversion table,?mobility work?for any neglected areas.

-Stay off feet.

Tuesday :

-5 minutes hot-cold contrast shower.

-Swim 10?100?s using Wetronome to decrease 100m time by 0.2s per week.

-Run ?Hurricane workout?, 10?30 seconds at 10mph and 10% incline.?All performed with deep nasal breathing (I highly recommend BreatheRight strips for doing hard workouts/races with nasal breathing).

-Commute bike to gym and back for workout above (total 30 minutes cycling).

-All day: 5 pull-ups every 1-2 hours, entire work day is at standing workstation.

Wednesday:

-Superslow lifting: 5x 30 seconds up, 30 seconds down full body lift (e.g. Squat, Overhead Press, Seated Row, Back Extension, Pull-Up).?All performed with deep nasal breathing.

-Bike ? 8-10 30 second overspeed efforts of 120-150rpm.?All performed with deep nasal breathing.

-Isoextreme back foot elevated lunge 2 minutes each side, followed by 1 Russian Lunge every 5 seconds for 2 minutes, then repeat for opposite side (performed in sauna). You can find most of these isoextreme exercises on this YouTube Channel.

-All day: 5 pull-ups every 1-2 hours, entire work day is at standing workstation.

Thursday:

-Swim 50?s and 25?s sprints using Finis front mounted swim snorkel with hypoxic CardioCap.

-Litvinov 400m run repeats as 15-30 dumbbell swings or front squats to 400m uphill or flat run. All performed with deep nasal breathing. If tired, no run, but just easy, fun?Elliptigo?on trail.

-Commute bike to gym and back for workout above (total 30 minutes cycling).?All performed with deep nasal breathing.

-All day: 5 pull-ups per 1-2 hours, entire work day is at standing workstation.

Friday:

-10 minutes inversion table.

-30 minutes suspension trainer workout.

-Easy bike to sauna at gym for?5?20 second on, 5 seconds off isoextreme lunges,?5 minute isoextreme wall squat, and standing hamstring folded dollar bill drill 10?30 seconds on/10 second off.?All performed with deep nasal breathing.

-All day: 5 pull-ups per 1-2 hours, entire work day is at standing workstation.


hypoxico1
Saturday:

-Electrostimulation 30 minutes quads/hamstrings + 60-90 minute tempo intervals ride using Sufferfest training videos and Hypoxico altitude generator.?

-If time: easy swim drills 30 minutes in cold river (kind of a combined cold thermogenesis with training).

Sunday:

-Run 60-90 minute tempo intervals on treadmill or trail.

And yes, compared to disappearing from my kids, work and social life for a 5 hour bike ride on a Saturday morning, slipping into the garage ?pain cave? for a quick Hypoxico session is far superior.?

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My Ketogenic Secret Weapons

OK, here?s the stuff that I?ll be relying on for the next 12 weeks ? the things that will make your life?far easier, your training way more productive and your body way less likely to get metabolically damaged if you doing low carb triathlon training. I call these my ?Ketogenic Secret Weapons?.

Bulletproof_Exec_0071. Upgraded Bulletproof Coffee

Bulletproof Coffee is?organic, mold-free coffee?blended with organic KerryGold butter and?Medium Chain Triglyceride (MCT) oil?with a touch of?vanilla powder?and chocolate. This stuff keeps me in a ketogenic state with me having to feel like gnawing my arm off in hunger halfway through the morning.

The idea behind?Bulletproof Upgraded Coffee?is that most coffee beans are processed by either leaving them in the sun and elements to wither and dry ? or by pressing them and letting them ferment (spoil) to remove the outer layer of the bean. Both of these techniques produce significant levels of unhealthy mycotoxins.

In contrast, the?Bulletproof Upgraded Coffee?beans are mechanically processed after picking using only clean cold water, which is more expensive, but safer because it significantly reduces harmful molds and bacteria from impacting your health.

The addition of the MCT oil?provides a readily available fuel source brain mitochondria, and may help you to excrete toxins from the brain, while the fat from the butter and the oil improves the ability of mind-stimulating terpenes and caffeine in coffee to enter your brain, along with potent coffee-based anti-inflammatories such as cafestrol and kawehol. And adding?a touch of?vanilla powder?and?Upgraded Chocolate Powder?makes it all the more heavenly.??

Just call it ?The Bulletproof Triathlete? breakfast.

agingformula2. Oxaloacetate

If you?re using extreme isometrics or high-intensity interval training and experiencing the massive lactic acid build-up that occurs in the local muscle tissue during a set, then you should know about something called ?oxaloacetate?.

Strap on your geek hat for a second.

Most chemical reactions in your body take place in a series of several steps.?In chemistry, the rate (or velocity) of a reaction with several steps is often determined by the slowest step, which is known as ?rate-limiting step.

A?significant rate limiting step of converting lactic acid into glucose (a really, really efficient way for your body to get glucose for hard efforts) is the conversion of the molecule Nicotinamide?Adenine?Dinucleotide (NAD) into Nicotinamide?Adenine?Dinucleotide Hydrogenase (NADH). So what does this have to do with oxaloacetate? In studies,?acute oxaloacetate exposure enhances resistance to fatigue?by increasing NAD to NADH conversion and allowing lactic acid to get recycled and converted to glucose at a much higher rate (16).

As a matter of fact, along with calorie restriction (which isn?t much fun, really), enhancing your Cori cycle efficiency is also one of the ways that you can significantly increase the enzyme AMPK, which you learned?earlier in this book?can upregulate mitochondrial biogenesis and improve both carbohydrate and fuel utilization.

Basically, this means that you can become a complete lactic acid metabolizing endurance beast if you?take about 100-200mg of oxaloacetate in supplement form 15-30 minutes prior to a workout?that includes either high intensity intervals, super slow training, or isometrics. I?m using the?Upgraded Anti-Aging?formula for this.

x2performance

3. X2Performance

The main ingredients that?X2Performance?contains that directly help the purposes of ketogenic training are?

-d-Ribose, which allows you to rapidly regenerate ATP, even in the complete absence of carbohydrates (especially important since high intensity training depletes your total adenine dinucleotide pool much faster than long slow distance training, and you need that precious pool to make ATP)?

-Pinitol, which enhances uptake of cellular energy, even in a state of low insulin, which you?ll be in if you?re following a low-carb or ketogenic diet?

-Low doses of caffeine, which enhance free fatty acid utilization?

For anyone who wants to geek out on how loading with d-Ribose also allows you to more easily tap into your body?s own free fatty acids as a fuel, read?neurosurgeon Jack Kruse?s excellent article that reveals the truth about carbohydrates and exercise performance.?I?ll be slamming a shot before my workouts, and also before and during Ironman, and?X2Performance?has offered you the code BENGREENFIELD to get $10 off a case of the stuff in case you want to do that too.

4. UCAN SuperstarchUCAN-Plain-Tub-300x347

UCAN Superstarch is for anyone who wants unflavored, 100% pure fuel ? in a non-GMO, slow release form for that allows you to use far less carbohydrate and burn significantly more of your own fat as a fuel. SuperStarch causes a very low release of insulin and results in an extremely stable blood sugar profile compared to sugary gels, sports drinks, powders or? energy bars.

This stuff puts your body in the ideal performance state and make you more metabolically efficient, thus allowing you to burn more fat as a fuel. To listen to an excellent interview about how to practically use this, and why burning more fats during exercise is good,?listen to this interview with Peter Attia.

Also, for more scientific information on Superstarch, read:??A Technological Breakthrough in Sports Nutrition Innovation:?a white paper by Professor Jeff Volek, March 2009?...

?or for a less ?sciency? explanation, read?this article that appears in Feb 2012 Men?s Health magazine.

I?ll be using this during a select few long rides and runs, and of course, quite liberally during the race itself.

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How I?ll Be Tracking & Testing

Of course, it wouldn?t be an experiment if I wasn?t gathering data, right? See, I did take a little bit of college at least, even it was in North Idaho.

1. Metron Ketone Breath Testing

That weird tube pictured on the right is a breath ketone monitor. It?s brand new, cutting-edge stuff developed by medical device manufacturer Akers Biosciences to detect levels of acetone in your breath, an indicator that your body is burning fat as its energy source, rather than carbohydrates

metron

A Metron breath ketone monitor

It?s just a simple breath test can be performed anytime, anywhere. You get a measurement in 3 minutes, and ? most importantly ? there?s no blood testing involved. I?ll be doing enough finger-pricking as it is.

This is the same thing my fellow low carb blogger and podcaster Jimmy Moore has been using to test his ketones during his N=1 weight loss experiment, during which he?s lost 78 pounds so far (in one year).

2. Talking20 Blood Testing

In the video?How To Test Your Blood Anytime, Anywhere In The World, you learned about?Talking20, which?is disrupting health as we know it by merging biology with technology to deliver personal health data in a way that I think may actually trigger a personal health revolution.

Here?s how it works:

You send in a few drops of blood on one of their kits, and you?ve opened the gateway to everything happening inside you,?anytime you want it.??Talking20?is using mass spectrometry to analyze its blood samples, the same technology used by NASA and the Environmental Protection Agency use to conduct their studies of very small samples taken from all over on (and off) the planet. So you can?run 100?s of blood tests off a single, convenient drop of your dried blood.

I think this stuff is going to literally blow the roof off personal biohacking and the ability to peer into your personal health and performance in real time as you test anytime, anywhere in the world. For the purposes of the Great Ketogenic Ironman Experiment, it?s going to allow me to test every week without driving to the lab and giving oodles of blood.

If you want to try it, you can get your blood tested by Talking20 in the USA by clicking here or internationally by clicking here.

3. SweetBeatHRV Measurements

In the episode ?Everything You Need To Know About Heart Rate Variability Testing?, I introduced you to a cool little phone app called the Sweetbeat.

For SweetBeat HRV monitoring, you need:

-The SweetBeat phone app?+ a?wireless Polar H7 chest strap.

OR

-The?SweetBeat phone app?+ a?regular chest strap?+ a??Wahoo? wireless adapter

Since heart rate variability testing tracks the strength of your nervous system and can be a key sign of overtraining and metabolic distress, this will be a way to track how beat up my body is, and how my nervous system is responding to carbohydrates (or lack thereof, more specifically).

Interestingly, there may also be a correlation between ketogenesis and the ?low frequency? number you get when measuring your HRV. I was alerted to this fact in a recent reader comment (copied and pasted below):

tom's comment

Oh yeah, that?s kinda small, huh?

Here?s the full conversation from the comments section on my What Kind Of Damage Happens To Your Body After You Do A Hard Workout, Triathlon or Marathon?

Tom ? Some days I have a very very high VLF. say up to 80% of the power. Research is unsure what this means but could be related to diet, stress etc. ?I have noted that if I take serial readings across a morning I am fasting, till 12 noon usually, VLF gets steadily higher until I eat. It also seems to be higher when I am ketogenic, so could be of interest to you.?Also, in regards to your Ketogenic experiment, I take my ketone readings with a blood monitor multiple times a day, I have found from my research that I can consume huge amounts of carbs in and around training (mostly in the form of waxy maise starch) and sweet potato, and still be ketongenic (ketones 1.5-2mmol) the next morning. But If I overdo it on protein and fat later on in the evening and eat my last meal later than say 8.30 pm I have no ketones the next day, down to 0.3 or similar. Food for thought?

?The significance of VLF is still up for debate. I?ve read many theories including infection (this one I have noted in myself, I have predicted my last 3 infections with a sudden surge in VLF noted 2-3 days prior to symptoms). Also there is evidence it is linked to energy expenditure, which could be highly linked to the thermogenic and energy burning effects of MCT/ketogenesis. Such as -?http://www.hindawi.com/journals/jnume/2011/715361/abs/??This correlates well with my findings in ketogenesis.

?If that spiel was all greek to you, go listen to this podcast episode on heart rate variability testing (or read the transcript).?Go ahead, just do it. Once you get it through your head, none of this HRV stuff is too scary, and makes intuitive sense.

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How YOU Can Follow & Learn

This is going to be an exciting adventure, and along the way, I?ll be eager to answer all your questions about low carb diets and endurance training, any of my ?weapons? or training and diet methods listed above, and anything else you want to know.

The very best way to follow this entire experiment will be by 1) following the BenGreenfieldFitness Facebook page and 2) grabbing the brand new, free BenGreenfieldFitness phone app, which will be released on June 4 (don?t worry I?ll send out an email about it, so be sure you?re subscribed to my free newsletter). I?ll be releasing photos and updates to the Facebook page?and insider videos and audio updates to the phone app?

?in the meantime, leave your comments, questions and feedback below.

Source: http://www.bengreenfieldfitness.com/2013/05/low-carb-triathlon-training/?utm_source=rss&utm_medium=rss&utm_campaign=low-carb-triathlon-training

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Sunday, May 26, 2013

Protesters across globe rally against Monsanto

People carry signs during a protest against Monsanto in Montpelier, Vt. on Saturday, May 25, 2013. Marches and rallies against seed giant Monsanto were held across the U.S. and in dozens of other countries Saturday. Protesters say they want to call attention to the dangers posed by genetically modified food and the food giants that produce it. Monsanto Co., based in St. Louis, said Saturday its seeds improve agriculture by helping farmers produce more from their land while conserving resources such as water and energy. (AP Photo/Mark Collier)

People carry signs during a protest against Monsanto in Montpelier, Vt. on Saturday, May 25, 2013. Marches and rallies against seed giant Monsanto were held across the U.S. and in dozens of other countries Saturday. Protesters say they want to call attention to the dangers posed by genetically modified food and the food giants that produce it. Monsanto Co., based in St. Louis, said Saturday its seeds improve agriculture by helping farmers produce more from their land while conserving resources such as water and energy. (AP Photo/Mark Collier)

Demonstrators hold signs reading in Spanish "Glyphosate = illness, disability, death," left, "Genocide concealed by agrochemicals in Argentina," second from left, and "Get out Monsanto from Argentina" near the offices of the U.S.-based company Monsanto in Buenos Aires, Argentina, Saturday, May 25, 2013. Activists are taking part in a global protest "March Against Monsanto" against the seed giant, demanding a stop to the use of agrochemicals and the production of genetically modified food. Protesters say genetically modified organisms can lead to serious health conditions and harm the environment. (AP Photo/Natacha Pisarenko)

People chant and carry signs during a protest against Monsanto in front of the capitol building in Montpelier, Vt. on Saturday, May 25, 2013. Marches and rallies against seed giant Monsanto were held across the U.S. and in dozens of other countries Saturday. Protesters say they want to call attention to the dangers posed by genetically modified food and the food giants that produce it. Monsanto Co., based in St. Louis, said Saturday its seeds improve agriculture by helping farmers produce more from their land while conserving resources such as water and energy. (AP Photo/Mark Collier)

A man with a cat on his shoulder wears a mask covered by the words in Spanish "Transgenic, cancer/death" as he protests the use of genetically modified food near the offices of U.S.-based seed giant Monsanto, in Buenos Aires, Argentina, Saturday, May 25, 2013. Activists are taking part in a global protest "March Against Monsanto," demanding a stop to the use of agrochemicals and the production of genetically modified food, which according to them has harmful health effects, causing cancer, infertility and other diseases. Marches and rallies against seed giant Monsanto were held across the U.S. and in dozens of other countries Saturday. (AP Photo/Natacha Pisarenko)

LOS ANGELES (AP) ? Protesters rallied in dozens of cities Saturday as part of a global protest against seed giant Monsanto and the genetically modified food it produces, organizers said.

Organizers said "March Against Monsanto" protests were held in 52 countries and 436 cities, including Los Angeles where demonstrators waved signs that read "Real Food 4 Real People" and "Label GMOs, It's Our Right to Know."

Genetically modified plants are grown from seeds that are engineered to resist insecticides and herbicides, add nutritional benefits or otherwise improve crop yields and increase the global food supply.

Most corn, soybean and cotton crops grown in the United States today have been genetically modified. But critics say genetically modified organisms can lead to serious health conditions and harm the environment. The use of GMOs has been a growing issue of contention in recent years, with health advocates pushing for mandatory labeling of genetically modified products even though the federal government and many scientists say the technology is safe.

The 'March Against Monsanto' movement began just a few months ago, when founder and organizer Tami Canal created a Facebook page on Feb. 28 calling for a rally against the company's practices.

"If I had gotten 3,000 people to join me, I would have considered that a success," she said Saturday. Instead, she said an "incredible" number of people responded to her message and turned out to rally.

"It was empowering and inspiring to see so many people, from different walks of life, put aside their differences and come together today," Canal said. The group plans to harness the success of the event to continue its anti-GMO cause.

"We will continue until Monsanto complies with consumer demand. They are poisoning our children, poisoning our planet," she said. "If we don't act, who's going to?"

Monsanto Co., based in St. Louis, said that it respects people's rights to express their opinion on the topic, but maintains that its seeds improve agriculture by helping farmers produce more from their land while conserving resources such as water and energy.

The Food and Drug Administration does not require genetically modified foods to carry a label, but organic food companies and some consumer groups have intensified their push for labels, arguing that the modified seeds are floating from field to field and contaminating traditional crops. The groups have been bolstered by a growing network of consumers who are wary of processed and modified foods.

The U.S. Senate this week overwhelmingly rejected a bill that would allow states to require labeling of genetically modified foods.

The Biotechnology Industry Organization, a lobbying group that represents Monsanto, DuPont & Co. and other makers of genetically modified seeds, has said that it supports voluntary labeling for people who seek out such products. But it says that mandatory labeling would only mislead or confuse consumers into thinking the products aren't safe, even though the FDA has said there's no difference between GMO and organic, non-GMO foods.

However, state legislatures in Vermont and Connecticut moved ahead this month with votes to make food companies declare genetically modified ingredients on their packages. And supermarket retailer Whole Foods Markets Inc. has said that all products in its North American stores that contain genetically modified ingredients will be labeled as such by 2018.

Whole Foods says there is growing demand for products that don't use GMOs, with sales of products with a "Non-GMO" verification label spiking between 15 percent and 30 percent.

__

Online:

http://www.march-against-monsanto.com/p/blog-page.html

http://www.facebook.com/MarchAgainstMonsanto

http://www.monsanto.com

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2013-05-25-Marching%20Against%20Monsanto/id-4a1dfd12277c4b47bb70f87fc5a1e35a

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Welcome to Team Reactionary (Unqualified Offerings)

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Saturday, May 25, 2013

Jor-El, Krypton?s Science Council, And American Politics (OliverWillisLikeKryptoniteToStupid)

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Chemists find new compounds to curb staph infection

May 23, 2013 ? In an age when microbial pathogens are growing increasingly resistant to the conventional antibiotics used to tamp down infection, a team of Wisconsin scientists has synthesized a potent new class of compounds capable of curbing the bacteria that cause staph infections.

Writing online in the Journal of the American Chemical Society, a group led by University of Wisconsin-Madison chemistry professor Helen Blackwell describes agents that effectively interfere with the "quorum sensing" behavior of Staphylococcus aureus, a bacterium at the root of a host of human infections ranging from acne to life-threatening conditions such as pneumonia, toxic shock syndrome and sepsis.

"It's a whole new world for us," says Blackwell, whose group identified peptide-based signaling molecules that effectively outcompete the native molecules the bacterium uses to communicate and activate the genes that cause disease.

Bacteria use quorum sensing to assess their population density and coordinate certain behaviors. They do so through the use of pheromone-like chemicals, which bind to receptors either in the bacterial cell or on its surface and tell it if there are enough companion bacteria around to switch on genes that perform certain functions. In the case of Staphylococcus aureus, quorum sensing activates toxin production, manifesting disease in the host.

Interfering with bacterial quorum sensing to stymie disease is considered a promising new antibiotic strategy, says Blackwell. Staph, she adds, is an excellent target as the bacterium is not only a prevalent pathogen, but some strains, notably methicillin-resistant Staphylococcus aureus or MRSA, have developed resistance to commonly used antibiotics such as penicillin and its derivatives.

These assays were used to assess the effects of new agents to disrupt communication among pathogenic staph bacteria. Research shows promise for a new approach to thwarting staph infections, which are increasingly resistant to conventional antibiotics.

The new compounds synthesized by Blackwell and her colleagues are peptides that work at very low concentrations by blocking the chemical receptors the bacterium uses to regulate quorum sensing. The new agents devised by Blackwell and her group work on the four subtypes of staph, all of which use different quorum sensing signals and are found in different infection types.

"We had not worked much in this area because the (signaling molecules) are somewhat challenging to synthesize," explains Blackwell. "We now have developed methods to make these molecules and analogs much more efficiently, which helped fuel this new study."

For now, the compounds devised by the Wisconsin team will have their greatest impact in the lab as research probes to further study the role of quorum sensing in Staphylococcus aureus. In addition, the gritty details of how these synthetic agents work in the cell need to be determined in order to optimize their potential use in both the lab and clinic. Such studies are ongoing.

"The impact of these new peptides could be significant because staph is an important and increasingly scary pathogen. There is plenty of scope," notes Blackwell.

The new research was conducted with support from the Office of Naval Research, the Burroughs Welcome Fund and the Kimberly-Clark Corp.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/~3/bf8aMHmtZI4/130523093321.htm

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Friday, May 24, 2013

Steely Cotillard shines in 'The Immigrant'

CANNES, France (AP) ? Academy award-winner Marion Cotillard gave her all and even learned another language to play a Polish woman struggling with the realities of 1920s New York in James Gray's terse offering, "The Immigrant."

The gritty drama, which premieres Friday at the Cannes Film Festival and is competing for the Palme d'Or, was filmed in part on the almost mythical Ellis Island, where millions of immigrants stepped off the boat to America in search of a better life, captured with stark beauty by cinematographer Darius Khondji.

The initial American dream of Cotillard's character, Ewa, to rejoin her uncle and aunt and start a family with a "good man" is quickly dashed. Her sister winds up quarantined in an immigrant hospital and she herself is taken under the wing of Bruno, a louche cabaret manager who's prone to violent outbursts.

Bruno, played by Joaquin Phoenix in a melodramatic performance that has divided critics, is attracted by Ewa's beauty and forces her into his cabaret outfit, which also serves as a brothel. She becomes the most prized of his "doves," the sickening name he gives to his dancing girls.

But what might have been a predicable pimp-prostitute tale is given a twist by the human complexity of Gray's characters: neither fully good nor fully bad.

Cotillard's performance has already garnered attention from critics for the intensity of her performance and for learning Polish for the role ? some 20 pages of the film script were in that language, she noted. The French actress admitted that while speaking a foreign language was tough, it ultimately spurred her on artistically.

"The language creates everything. I like to create characters that have their own approach, their own physical language, their own voice. When you have a different language to learn, it somehow helps to create that," she said.

She called speaking Polish her "biggest challenge," as even when she was happy with a scene, "I had no way of knowing if it was perfect. It was very unsettling."

Cotillard is becoming something of a polyglot having also acted in English, French and Italian in this year's "Blood Ties."

"The Immigrant'''s third key character could be said to be Ellis Island itself, the former immigrant gateway in Upper New York Bay.

Khondji, who worked on last year's Palme d'Or winner "Amour," defined the film with his breathtaking evocations of Ellis Island and a grimy New York, with references that harked to "The Godfather: Part II."

"There have been so few films actually shot in Ellis Island ... this kind of mythical, immigration station where the entire world came to the United States," said Gray, who added that 40 percent of Americans have an ancestor who passed through the island at the beginning of the 20th century.

But the covetable location presented its fair share of obstacles, as the director conceded after the screening.

"One of the things that you forget is that ... it's a museum. It's open virtually 365 days a year, and it will not close down for you, so all that stuff ... was shot at night actually with huge cranes holding these big 10,000-watt lights, blasting light through the window. If I knew what it would take I'm not sure I would have done it again."

____

Thomas Adamson can be followed at Twitter.com/ThomasAdamsonAP

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/4e67281c3f754d0696fbfdee0f3f1469/Article_2013-05-24-France-Cannes-The%20Immigrant/id-97acc896adac4c34b590f6b3837390f0

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Clark future uncertain if PGA follows anchor ban

FORT WORTH, Texas (AP) ? Tim Clark considers his future in golf uncertain now that the game's two governing bodies have outlawed the anchored putting stroke.

While the PGA Tour hasn't yet ruled on the change, Clark said Wednesday the expected decision made this week by the U.S. Golf Association and the Royal & Ancient Golf Club means the issue "is getting really serious now."

Clark, who won the 2010 Players Championship, says professionals who use the anchored stroke just want a "fair and just decision" in what will affect their careers and futures in the game.

The PGA Tour says it will now consider if the ban on anchored putting will be implemented in competitions and, if so, how it would be implemented.

The ban begins in 2016.

Source: http://news.yahoo.com/clark-future-uncertain-pga-follows-anchor-ban-184404879.html

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Vaccine blackjack: IL-21 critical to fight against viral infections

May 23, 2013 ? Scientists at Emory Vaccine Center have shown that an immune regulatory molecule called IL-21 is needed for long-lasting antibody responses in mice against viral infections.

The results are published in the Journal of Virology.

"Our findings highlight how IL-21 could be important in the development of antiviral vaccines," says research associate Ata Ur Rasheed Mohammed, PhD, the first author of the paper. The senior author is Rafi Ahmed, PhD, director of the Emory Vaccine Center and a Georgia Research Alliance Eminent Scholar.

The findings could lead scientists designing future vaccines to incorporate IL-21 directly or to use the ability to stimulate IL-21 as a gauge of vaccine activity. IL-21 was discovered in 2000. Its effects have also been studied in the area of immune responses against HIV, and it has been in clinical trials for skin cancer and kidney cancer and auto-immune disorders.

A main objective of vaccination is to make the recipient's immune system develop antibodies that can neutralize infecting viruses. Signals from IL-21 appear to be necessary for generating long-lived plasma cells, which reside in the bone marrow and secrete antibodies.

Rasheed and his colleagues probed mice that were unable to respond to IL-21, because the mice were engineered to lack the gene for the IL-21 receptor. They examined the altered mice in the context of three different types of viral infections: LCMV (lymphocytic choriomeningitis virus), VSV (vesicular stomatitis virus), and influenza.

When infected with each of the three viruses separately, the altered mice did start to produce antibodies, but antibody levels faded out over the course of around two months. The mice "exhibited a profound defect in generating long-lived plasma cells and in sustaining antibody levels over time," the authors write.

Rasheed's team demonstrated that IL-21 is playing a role in germinal centers, structures in the lymph nodes and spleen where cells that produce high-affinity antibodies are selected. In the IL-21 receptor deficient mice, germinal centers form but are not sustained. IL-21 signals are important both for the antibody-producing cells and for T helper cells that support them, the researchers showed.

The research was supported by the National Institutes of Allergy and Infectious Diseases (P01 AI097092-01A1 and RO1 A1030048) and the Center for HIV/AIDS Vaccine Immunology and Immunogen Discovery (UM1AI100663).

Source: http://feeds.sciencedaily.com/~r/sciencedaily/~3/fI5vU_LEIYU/130523162252.htm

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James Holmes: Online ammo purchased prior to Aurora shooting (+video)

Holmes online ammo: James?Holmes received six shipments of ammo from an online retailer. Bank records show Holmes had received ammunition from the website BulkAmmo.com at his apartment in Aurora.

By Staff,?Associated Press / May 23, 2013

?James?Holmes received six shipments of ammunition from an online retailer, carried a platinum MasterCard and photographed the door to the movie theater where he allegedly killed 12 people and injured 70, according to court records released Wednesday.

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The tidbits come in search warrants unsealed at the direction of the judge overseeing the case against Holmes, who could be executed if convicted of the July 20 shooting.

The warrants show that in the hours after the attack, investigators wanted to search Holmes' bank records and an iPod Touch. They found that Holmes had received ammunition from the website BulkAmmo.com at his apartment in Aurora. Authorities wanted to determine whether he had received other material at the nearby University of Colorado, Denver where he had been a neuroscience graduate student or at his parents' home near San Diego.

Detectives also wrote that on July 9, Holmes downloaded a U.S. Postal Service form to track shipments. That was around the time Holmes shipped a notebook and burnt $20 bills to his former psychiatrist at the university. That package was not found until after the shooting. The notebook's contents have still not been disclosed.

The documents released Wednesday didn't show what investigators found. They did say that Holmes carried an iPhone that contained pictures of the theater where the massacre occurred. Included in those pictures were images of the door jamb at the theater. Prosecutors have said Holmes entered the theater that night apparently unarmed, slipped out the external exit door then returned with his weapons and body armor.

Holmes is attempting to plead not guilty by reason of insanity. He's due to appear in court Thursday for a routine hearing.

Wednesday's release is an addition to a wider April disclosure of documents sealed in the days after the shooting. Media organizations successfully sued to unseal those search warrants and affidavits. But a handful of records were omitted from the April disclosure and were released Wednesday.

Copyright 2013 The Associated Press.

Source: http://rss.csmonitor.com/~r/feeds/csm/~3/cPibA3twr2Q/James-Holmes-Online-ammo-purchased-prior-to-Aurora-shooting-video

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Wednesday, May 22, 2013

Hands-on with Kwikset and UniKey's Kevo keyless entry system

Hands-on with Kwikset and UniKey's Kevo keyless entry system

Kwikset and UniKey are set to update their home entry systems, which have remained largely unchanged since they were first invented more than a hundred years ago. Using a Bluetooth daughter card in the lock mechanism, a couple Bluetooth antennas and a clever app this lock opens by simply touching a finger to the outside of the housing when you approach the door.

At its simplest, the companies' Këvo system isn't too unlike a keyless car entry system, though it takes advantage of your iPhone's Bluetooth LE -- Android and BB10 versions will arrive as soon as those platform's stacks are sorted -- or the included keyfob for the proximity technology. Security is handled through the phone or desktop app enabling you to share keys with your family as administrative users, normal users, one-off entry or even scheduled access. For those concerned about leaving your phone too near the door and thereby allowing anybody access, the system actually uses two antennas, one on the inside and one out. So should you stand behind the closed door the system won't trigger access to those outside. Battery life for the four AAs is rated for a year, and you've no need to worry about being surprised by an outage, either: the system will notify you well in advance using the lock's eight RGB LEDs or through the app. Pricing will be somewhere in the $199 range when it hits the shops, though sadly we don't have an exact date to share. We're pretty stoked to get a chance to check this system out for ourselves but until that time, check out the quick video of it in action below.

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Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/-_8K-R6hYQ0/

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AP photographer sees kids pulled from Okla. school

A woman carries a child through a field near the collapsed Plaza Towers Elementary School in Moore, Okla., Monday, May 20, 2013. The relationship between the woman and the child was not immediately known. A tornado as much as a mile (1.6 kilometers) wide with winds up to 200 mph (320 kph) roared through the Oklahoma City suburbs Monday, flattening entire neighborhoods, setting buildings on fire and landing a direct blow on an elementary school. (AP Photo Sue Ogrocki)

A woman carries a child through a field near the collapsed Plaza Towers Elementary School in Moore, Okla., Monday, May 20, 2013. The relationship between the woman and the child was not immediately known. A tornado as much as a mile (1.6 kilometers) wide with winds up to 200 mph (320 kph) roared through the Oklahoma City suburbs Monday, flattening entire neighborhoods, setting buildings on fire and landing a direct blow on an elementary school. (AP Photo Sue Ogrocki)

A child calls to his father after being pulled from the rubble of the Tower Plaza Elementary School following a tornado in Moore, Okla., Monday, May 20, 2013. A tornado as much as a mile (1.6 kilometers) wide with winds up to 200 mph (320 kph) roared through the Oklahoma City suburbs Monday, flattening entire neighborhoods, setting buildings on fire and landing a direct blow on an elementary school. (AP Photo Sue Ogrocki)

Rescue workers dig through the rubble of a collapsed wall at the Plaza Tower Elementary School to free trapped students in Moore, Okla., following a tornado Monday, May 20, 2013. (AP Photo Sue Ogrocki)

A boy is pulled from beneath a collapsed wall at the Plaza Towers Elementary School following a tornado in Moore, Okla., Monday, May 20, 2013. (AP Photo Sue Ogrocki)

A fire burns in the Tower Plaza Addition in Moore, Okla., following a tornado Monday, May 20, 2013. A tornado as much as a mile (1.6 kilometers) wide with winds up to 200 mph (320 kph) roared through the Oklahoma City suburbs Monday, flattening entire neighborhoods, setting buildings on fire and landing a direct blow on an elementary school. (AP Photo Sue Ogrocki)

MOORE, Okla. (AP) ? I left the office in Oklahoma City as soon as I saw the tornado warnings on TV. I had photographed about a dozen twisters in the past decade, and knew that if I didn't get in my car before the funnel cloud hit, it would be too late.

By the time I reached Moore, all I could see was destruction. I walked toward a group of people standing by a heaping mound of rubble too big to be a home. A woman told me it had been a school.

I expected chaos as I approached the piles of bricks and twisted metal where Plaza Towers Elementary once stood. Instead, it was calm and orderly as police and firefighters pulled children out one by one from beneath a large chunk of a collapsed wall.

Parents and neighborhood volunteers stood in a line and passed the rescued children from one set of arms to another, carrying them out of harm's way. Adults carried the children through a field littered with shredded pieces of wood, cinder block and insulation to a triage center in a parking lot.

They worked quickly and quietly so rescuers could try to hear voices of children trapped beneath the rubble.

Crews lifted one boy from under the wall and were about to pass him along the human chain, but his dad was there. As the boy called out for him, they were reunited.

In the 30 minutes that I was outside the destroyed school, I photographed about a dozen children pulled from the rubble.

I focused my lens on each one of them. Some looked dazed. Some cried. Others seemed terrified.

But they were alive.

I know that some students were among those who died in the tornado, but for a moment, there was hope in the devastation.

___

AP Photographer Sue Ogrocki has worked in Oklahoma for more than 10 years where she has covered about a dozen tornadoes.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2013-05-21-US-Oklahoma-Tornado-Photographer/id-f19dee2dd2a64114b3e1de80cf7b1a71

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Bluer than blue: Jennifer Lawrence shows skin

Movies

11 hours ago

IMAGE: Jennifer Lawrence

@BryanSinger/twitter

Jennifer Lawrence in costume as Mystique for the "X-Men: Days of Future Past."

Baby, it's cold outside. Well, maybe, but that's not why Jennifer Lawrence is sporting a full-on blue-skinned look. The "Hunger Games" star, 22, is taking a break from playing Katniss to step back into the skin of Mystique from the "X-Men" series.

Director Bryan Singer tweeted a photo of Lawrence in Mystique's blue skin, yellow eyes and red hair, taken during the filming of 2014's "X-Men: Days of Future Past."

Singer tagged his photo, "First look: #JenniferLawrence as a vengeful #Mystique. #XMen #DaysOfFuturePast."

Lawrence is reprising the role she played in 2011's "X-Men: First Class."

The film is a sequel to both that 2011 film and to the 2006 film "X-Men: The Last Stand," in which Rebecca Romijn played Mystique.

Both Romijn and Lawrence had to be in tip-top shape for the films, as nothing is hidden. An early interview with Romijn back when she played the role reveals that Mystique wears only prosthetics designed to cover certain area for modesty and practicality purposes -- though it's hard to use the word "modesty" in connection with so little clothing.

Peter Dinklage, Patrick Stewart, Hugh Jackman and Halle Berry also have roles in the film, which is scheduled for release July 18, 2014.

Source: http://www.today.com/entertainment/bluer-blue-jennifer-lawrence-shows-some-skin-upcoming-x-men-6C10017091

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Qihoo 360 Partners With Alibaba To Grab Market Share Away From Chinese Search Giant Baidu

Etao Screen GrabChina's e-commerce giant Alibaba and search company Qihoo 360 have teamed up to launch 360.etao.com, an online shopping search engine that rivals similar products by Baidu, the search giant known as "China's Google."

Source: http://feedproxy.google.com/~r/Techcrunch/~3/ifAEcOppHOA/

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Kyrgyzstan bent on evicting US air base in 2014

BISHKEK, Kyrgyzstan (AP) ? Kyrgyzstan's president has reaffirmed that next year the Central Asian nation will evict the U.S. air base that supports military operations in nearby Afghanistan.

President Almazbek Atambayev has repeatedly pledged to shut the Manas Transit Center next year, dismissing U.S. assumptions the base would remain in exchange for higher rent. The United States pays $60 million annually for the base.

Atambayev said Tuesday the Kyrgyz Cabinet had drafted a bill on the base closure and submitted it to parliament. He said Kyrgyzstan would compensate for the loss of revenue through other economic projects.

All U.S. troops moving in and out of nearby Afghanistan travel through Manas. Large numbers of troops are set to flow through the facility as part of the withdrawal of most international troops next year.

Source: http://news.yahoo.com/kyrgyzstan-bent-evicting-us-air-2014-161744872.html

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Tuesday, May 14, 2013

Grammar errors? The brain detects them even when you are unaware

May 13, 2013 ? Your brain often works on autopilot when it comes to grammar. That theory has been around for years, but University of Oregon neuroscientists have captured elusive hard evidence that people indeed detect and process grammatical errors with no awareness of doing so.

Participants in the study -- native-English speaking people, ages 18-30 -- had their brain activity recorded using electroencephalography, from which researchers focused on a signal known as the Event-Related Potential (ERP). This non-invasive technique allows for the capture of changes in brain electrical activity during an event. In this case, events were short sentences presented visually one word at a time.

Subjects were given 280 experimental sentences, including some that were syntactically (grammatically) correct and others containing grammatical errors, such as "We drank Lisa's brandy by the fire in the lobby," or "We drank Lisa's by brandy the fire in the lobby." A 50 millisecond audio tone was also played at some point in each sentence. A tone appeared before or after a grammatical faux pas was presented. The auditory distraction also appeared in grammatically correct sentences.

This approach, said lead author Laura Batterink, a postdoctoral researcher, provided a signature of whether awareness was at work during processing of the errors. "Participants had to respond to the tone as quickly as they could, indicating if its pitch was low, medium or high," she said. "The grammatical violations were fully visible to participants, but because they had to complete this extra task, they were often not consciously aware of the violations. They would read the sentence and have to indicate if it was correct or incorrect. If the tone was played immediately before the grammatical violation, they were more likely to say the sentence was correct even it wasn't."

When tones appeared after grammatical errors, subjects detected 89 percent of the errors. In cases where subjects correctly declared errors in sentences, the researchers found a P600 effect, an ERP response in which the error is recognized and corrected on the fly to make sense of the sentence.

When the tones appear before the grammatical errors, subjects detected only 51 percent of them. The tone before the event, said co-author Helen J. Neville, who holds the UO's Robert and Beverly Lewis Endowed Chair in psychology, created a blink in their attention. The key to conscious awareness, she said, is based on whether or not a person can declare an error, and the tones disrupted participants' ability to declare the errors. But, even when the participants did not notice these errors, their brains responded to them, generating an early negative ERP response. These undetected errors also delayed participants' reaction times to the tones.

"Even when you don't pick up on a syntactic error your brain is still picking up on it," Batterink said. "There is a brain mechanism recognizing it and reacting to it, processing it unconsciously so you understand it properly."

The study was published in the May 8 issue of the Journal of Neuroscience.

The brain processes syntactic information implicitly, in the absence of awareness, the authors concluded. "While other aspects of language, such as semantics and phonology, can also be processed implicitly, the present data represent the first direct evidence that implicit mechanisms also play a role in the processing of syntax, the core computational component of language."

It may be time to reconsider some teaching strategies, especially how adults are taught a second language, said Neville, a member of the UO's Institute of Neuroscience and director of the UO's Brain Development Lab.

Children, she noted, often pick up grammar rules implicitly through routine daily interactions with parents or peers, simply hearing and processing new words and their usage before any formal instruction. She likened such learning to "Jabberwocky," the nonsense poem introduced by writer Lewis Carroll in 1871 in "Through the Looking Glass," where Alice discovers a book in an unrecognizable language that turns out to be written inversely and readable in a mirror.

For a second language, she said, "Teach grammatical rules implicitly, without any semantics at all, like with jabberwocky. Get them to listen to jabberwocky, like a child does."

The National Institute on Deafness and Other Communication Disorders of the National Institutes of Health supported the research (grant 5R01DC000128).

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/~3/fg29Qlc6IHU/130513131512.htm

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